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Why Tipping Media Chooses Craft

When it comes to building websites, the debate between Craft CMS and WordPress is one that developers, designers, and business owners often face. Both platforms are robust content management systems (CMS) that offer a range of features, but depending on our client’s goals, one may be better suited for their needs than the other. While WordPress is often the more well-known option, Craft CMS has steadily gained popularity as the better choice for custom, high-performance websites. Let’s explore why Tipping Media chooses Craft CMS.

Flexibility and Customization

WordPress is highly flexible and offers a vast array of themes and plugins, but this often comes at a cost. Pre-built themes can be restrictive, and overloading a WordPress site with too many plugins can lead to performance issues and security risks.

Craft CMS, on the other hand, is designed to be developer-friendly, providing complete control over the front-end and back-end design. Unlike WordPress, which tends to be theme-driven, Craft allows developers to build from scratch using custom templates, giving you the freedom to create highly tailored and unique user experiences. This makes Craft the ideal CMS for complex, unique websites.

Performance and Speed

WordPress sites often suffer from performance bottlenecks, especially when multiple plugins are used to achieve the desired functionality. As a result, page load times can increase, impacting the user experience and even SEO rankings.

Craft CMS is lightweight and optimized for performance out of the box. Its modular architecture ensures that only the necessary code is loaded, keeping the site fast and efficient. Craft’s caching options are also more advanced, making it an excellent choice for sites that need to handle a lot of traffic without sacrificing speed.

Security

Security is a huge consideration when choosing a CMS, and WordPress is notorious for being a frequent target of hackers due to its widespread use and reliance on third-party plugins. Even a simple plugin update can open up vulnerabilities if not managed carefully.

Craft CMS is inherently more secure. With a smaller user base and fewer dependencies on third-party plugins, Craft is less prone to security risks. Additionally, Craft CMS has a more rigorous update process, and many security features are built into the platform itself. For businesses that need an extra layer of security, this makes Craft a safer option.

User Experience and Content Management

While WordPress is easy to get started with, especially for non-technical users, it can become clunky when managing large amounts of content. The dashboard can feel cluttered, and finding specific settings or content can be overwhelming for users who are less familiar with the system.

Craft CMS, however, shines in its user-friendly interface. The control panel is clean, intuitive, and customizable, making it easier for content creators and editors to manage content without confusion. With Craft’s Matrix fields, users can create complex layouts without relying on a developer every time a new page or section is added, which means more autonomy for teams and faster updates.

Scalability

WordPress can be scaled, but it often requires heavy customization and optimization to ensure smooth performance as our client’s websites grow. As sites becomes more complex, it may require additional plugins or third-party services to keep things running efficiently.

Craft CMS is built for scalability. It’s designed to handle large, complex websites with ease. Whether we’re building a simple blog, an e-commerce site, or an enterprise-level platform, Craft can scale to meet our client’s specs. Additionally, it offers powerful tools like multi-site management and localization, making it ideal for clients planning to expand their online presence globally.

Support and Community

Both platforms have strong communities, but WordPress has the advantage of being more widely adopted, with numerous resources, tutorials, and developers readily available. However, this can also lead to variability in the quality of plugins, themes, and support available.

The Craft CMS community, while smaller, is incredibly dedicated and active. Craft developers are known for their high-quality work and willingness to help each other out. The official support from Craft’s development team is also top-notch, ensuring that our team receives quick, expert help when needed.

Conclusion

While WordPress is still a great choice for small, simple websites or blogs, Craft CMS is the clear winner when it comes to building customized, scalable, secure, and high-performance websites. Its flexibility, speed, and user-friendly interface make it an excellent choice for clients that need more control over their digital experience.

Brian Kaufman

I’m the President and co-founder of Tipping Media, a digital design agency headquartered in the Pacific Northwest. When I’m not designing, you’ll probably find me on the pickleball court, shuttling the kids to practice, or kicking back by the fire with my wife.

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